Whether you’re only starting off and checking out what can be done with our products or looking for a way to really top out your orders, this self-contained guide is sure to help you out along the way.
AN OVERVIEW ON ALBUMS
Let’s talk photo albums. To make it as simple as possible, We’ll deconstruct the whole product lineup into a list of things the album may consist of.
Inside the Photo Album product line, you will get:
- 5-40 Lay-flat spreads.
- A selection of different ways the cover can be made.
- A selection of paper types.
- The option to have a fitting box and USB alongside your album.
- Various add-ons, depending on the collection chosen.
Now that we have the overview, let’s see how it applies to the albums!
One of the first things that will distinguish your album order is the choice between “Photo Album With Box” and “Photo Album Only.”
The first will give you the choice between ordering a Complete Photo Album Set (Album, box for the album, option to add a USB inside the same box) and “Photo Album Set” (Album, box for the album, separate box with USB included.)
The second choice focuses on just the album alone, with no further products alongside it.
Going further, the albums are then separated according to how you want the cover to be made. Each of the cover types you can get are divided into collections – in summary, you have the following to choose from:
The Exclusive Collection:
A general opener into the whole line. It has access to a large portion of all the decorative options available, and typically features a clean, all material cover, but has the option for a cutout window. Most of the other collections take aspects from it but focus on their own special distinction.
The Acrylic Prestige Collection:
Similar to the Exclusive, but it focuses on the front cover to offer larger edge-to-edge windows, that are encased with a layer of acrylic by default.
Black Star / White Lady:
Themed albums, both have a smaller, hand picked selection of leatherette material covers that fit best with their respective unique cover designs which also make good use of acrylic. The White Lady in specific makes for a perfect wedding album due to its color palette.
The Gamma Collection:
Has a large selection of front cover designs, some of which make use of Swarovski crystals. It has a colorful selection of materials and many of its designs incorporate names & dates into them.
The Glamour Collection:
Intended as a luxury option, it offers designs which make heavy use of Swarovski crystals.
The Creative 100% Collection:
Unique in that the entire cover is printed, which means that you can design the entire front, back and spine. The cover can have a glossy or matte laminate.
COVER AND INTERIOR MATERIALS
Now, once you pick the kind of cover you’ve taken a liking to, most of these options except for the Creative will have some kind of selection of materials. Depending on what you chose, the options will include Textile, Leatherette, Velvet, Suede and Duo textile materials, the last mentioned being a textile that can change appearance depending on the lighting and viewing position.
After that, the next major choice is in paper types. These can heavily affect the style of your photos, and are a great way of making your work appear different to most! You’ve got Fuji Silk, Fuji Pearl/Metallic, Canon Deep Matte and Mohawk Eggshell to pick from. Additionally, you can choose to mix and match between Fuji Silk and Fuji Metallic, if you wish to make some spreads pop out more than others.
Fuji Silk is exceptionally durable and offers some balanced colors, while Metallic is sharp and has a very glossy surface. The Deep Matte has a strong matte finish and absorbs light, while the Eggshell works great for fine arts and has the closest feel to uncoated paper.
Now, after all these possible options, we can get to the specifics to get the finishing touches in. Most album collections have access to some kind of text on the front cover, whether in the form of UV printing, laser etching or embossing. You can add up to two lines of text, 25 characters each on the front and back cover, inside and outside.
Laser Etching cuts off the top layer of the material it’s used on to draw or write using the layer underneath it. Most textile and leatherette materials support it, including some velvets.
UV Printing uses a less forceful method to allow its magic to happen, printing on the surface itself, which makes it compatible with more materials. The color is matched to the material selected.
Embossing pushes physical characters onto the surface of a material to create the text. Due to how this method affects most materials, it can only be done on leatherette options, with one line of text instead of two. However, this method allows for the addition of colored foils to give the text a glossy finish.
If standard text isn’t your thing (even with over 20 different fonts to choose from) you can also go ahead and create your own custom design – whether it’s a logo or names written in a font that we don’t have available, it can all be done, either through etching or UV printing. To do this, we use vectors, which you can upload to your project as a PDF for us to use. Having trouble with vectors? (Learn how to create vectors here)
There’s also a few extra things you can select for your album in between – which is what I had in mind when referring to “add-ons” earlier. There’s rounded corners which can make your cover and spreads appear more inviting, you can get metal corners for your cover as well. The cover can be padded, which will give it a softer touch. Leatherette covers can have a seam done in various colors. You can go as far as changing the spacer color!
With all of this now in mind, let’s create something truly personalised! Let’s say that we need to create an order for a personalised wedding album. I’ll use the information from here as an example.
Starting with assuring its importance, we’ll go for a complete album set to give the album its own box. We’re going for a clean but official look, so let’s pick the White Lady Collection to get an authentic wedding album cover. We can pick one of the White Lady’s pattern designs, so for this one we can go with BD2 – having just the names on the front can have a more formal effect, which is what this pattern offers by allowing pattern text.
For paper types, we can go for Fuji Silk & Fuji Pearl in order to make some of the large, full spread photos stand out using the Pearl paper. We’ll keep it consistent by staying with white spacers and inside cover paper. We won’t need text on the front cover since the pattern already helped us out. We won’t need a USB for this order, so we can disable it, which will accommodate the box just for the size of the album alone. That’s that – once it’s added to your cart, you can start working away on the project :)
While the personalisation of an album is all about what you want it to be, there are a few noteworthy pointers worth going for when looking into specific photography genres. They might make the choice a lot easier for you in the long run!
Personalised Wedding Albums
As mentioned in the example earlier, the white lady collection is a known favourite for many wedding-centered photographers. The colour scheme it offers fits right in with the photos and gives it a slightly more premium or "specialised" look. The black star collection is also worth looking into for groom & bride packages when combined with the white lady, offering an unparalleled symbiosis between the two. Many photographers in this field enjoy making full use of the sizes offered and going for 12x12 inch / 30x30cm albums as their main offer in a package.
Personalised Baby Photo Albums
Here, the most effective (and most often used) option is the Acrylic Prestige. The album allows for the use of bright textiles for a mood lifting feel while also allowing for darker or more specific materials like velvets to suit the tone of some photos and create more excitement. A picture of the baby on the front cover is almost always met with lovable reactions from the client. Another possible use in this field is to order multiple 6x6" / 15x15cm exclusive albums over a period of time to account for grow-with-me photography.
Personalised Pet Photo Albums
Here's where things get a little interesting. People enjoy a wide variety of designs, even depending on the animal type. Some sport a material color that matches the fur of the pet, some fit it with the style of the photos. Acrylic albums are used quite often, but for smaller pets or shorter photo shoots an exclusive album will usually do. People love presenting their pets in joyous, uplifting fashion, so often the fuji metallic paper type is used in a mix with the fuji silk.
That’s about it! We hope these insights are able to help you out in making future orders!