Let’s talk work.
The work of a photographer is one of various challenges, inspiring activities and meetings with some interesting folk. It certainly makes it a unique line of work, and means that you dedicate all of your career time to it, or even every waking moment away from work if you’re under a different profession. Regardless of whether photography is your only source of income or another side activity, it’s important that it should bring you joy, fulfillment and the possibility of going forward in the photography industry.
It’s quite obvious that the work of a photographer also consists of many repetitive and time consuming tasks, eg. preparing offers, responding to messages and questions, managing a web page and social media profiles, organizing photo sessions, retouching and photo editing, designing photo products for clients, sending invitations and thank-you’s for sessions, negotiating deals, minding deadlines, etc.
Through all this busywork, in order to avoid losing motivation and satisfaction from making photos, it’s good to prepare and invest in tools which would make the job easier. Especially at the precipice of the year 2021, a year that brings the prospect of new solutions, developments and making breakthroughs from recent limitations.
Sample products aren’t just for show!
Perhaps you may believe that a sample product is just a standard marketing device worth having on offer. You couldn’t be more wrong! A sample isn’t a form of promotional material like paper catalogues or company flyers, under many aspects it’s something much more valuable. A sample product isn’t meant to be an attraction seen from behind a shop window. It’s something that can be observed, touched and felt by a client only thanks to you, the photographer!
A sample photo product is made from the same exact technology, using the same high attention to detail as well as the same materials which you would see in a final product when ordering from nPhoto. It’s exclusive and precisely made, as an effect of combining handmade work with the newest printing technology. We offer you a sample order at an incredibly attractive price, essentially at a fraction of its true value. This is something you can expect from any brand in photography, as the objective is to help you expand your business.
What kind of benefits can your clients get from this? The sample will greatly assist in presenting the quality you offer – quality, which will maintain their memories for years. It’s a preview for a unique product, which your client will be able to order alongside a photo session. Don’t miss your chance to present such a preview at your next meeting!
How do you order the perfect sample product?
By now you must have been told multiple times that sample products make for amazing selling tools. It’s true! Let’s consider, why should one invest in them and what makes them so important, that it’s worth planning an order for one, especially at the start of a year. Also, does an “ideal” sample product actually exist?
An ideal sample is one that portrays the beauty of your photography at its absolute best. It should be relevant to what you and your photo sessions offer. You can of course, become inspired by the work of other photographers, but it should be primarily based on your personal preferences and tastes. Thus, don’t order a sample which will leave you indifferent to it – order one, which raises your heartbeat and makes you want to immediately present it to your clients, be it an album, photo book or folio box.
The cover material, the paper, finishes and personalising options – all these elements are meant to present your work as best as they can first and foremost. You can only present your offer effectively to your clients if you are fully satisfied with your sample. It’s a way of showing your career portfolio, which is why it’s worth spending the time for designing and ordering one.
„Show me what I’m paying for”
Meeting with clients is one of the most important elements of your job. As a matter of fact, it’s just as important as the photo session. When meeting your client, you can take a closer look at the needs, expectations and objectives they wish to achieve when working with you. Don’t forget about getting adequately prepared for the meeting – let’s think on how we can make sure that the meeting goes through smoothly and ensures future photo sessions to come.
Bring your portfolio to the meeting, preferably in the form of a physical, tangible product. That’s where the sample comes in! In the current year you can order up to 3 sample products from nPhoto, with any of them being wall arts.
A high quality sample will help the client understand the final price for your services. It’s easier to offer and sell a product when its quality speaks for itself. Presenting a precisely made product, you build yourself a professional image – one that cares about the details. Thanks to the sample your client knows what they’re paying for and what can be expected from working with you. They can be certain that their photos will be presented in the best way possible. Viewing a sample with photos made by you is an interesting and engaging experience for the client, which is associated with positive emotions – which in turn correlate with their purchasing decisions (and order options).
How to start? Grab your FREE Digital Selling Tools
Your offer, your sale.
Sometimes, the offers that may be presented for your services (on your website, for example) can be confusing to new clients, who may have never seen or purchased photo products like yours before. Once again, this is where a sample could come in to give your client closure and clarity, using something they can actually see and touch.
You can adjust your samples to just about any type of photography you deal with. They can contain newborn, maternity, wedding, family, boudoir or portrait photos and so on. Bringing a sample to your client meeting, you not only care for the presentation of your offers, but also encourage your client to order extras for their session – in other words, up-selling in its purest form. Clients will decide on a photo product more often if they can view it in person beforehand.
The Sample Summary
To sum it up, why is it worth investing in product samples?
• A sample is a full-value product, which you can order at a convenient price.
• It’s a great way of presenting your work portfolio and product offers.
• It’s a tool for developing your business and sale of photo products as extras for your session.
• A sample generates positive emotions for clients and helps them to understand your costs, which encourages them to place an order. It helps out with business meetings as well.
• Samples help to promote the idea that a photo product is the best way of keeping a client’s photos with them for years to come.
The sample is your own effective selling tool, while the start of a year is the best time for ordering your own sample product – with a large discount at that!
How to get a discount? Fill out the form below, we’ll inform you of the offer details via email.