We've got you covered - new cover materials available!
Thursday, December 5, 2024 - 14:58
Set the trend with our new cover materials!
We’re coming out with as many as 22: completely new colors, textures, types. If you love elegance, cohesion, natural colors - you will fall in love with these new arrivals!
For starters, take a look at the sneak peak of this important premiere:
Why did we decide to release new materials?
Fashion changes - and so does our industry. Clients are always on the lookout for something new, original, and fresh. So, it's time for new cover materials! Choosing wasn’t easy, but it was an amazing experience. We felt a bit like we were at a fashion show: checking out thousands of colors, touching hundreds of samples, and exploring textures, thicknesses, and softness. We spent countless hours debating - deciding what to keep, what to cut, and what to reconsider. It was a real brainstorming session… and a test of taste!
Our goal was to pick options that would carry forward the trends your clients love, but with a fresh, desirable, yet timeless twist. We also relied on feedback from photographers, conducted surveys, and gathered suggestions from all over to guide our choices.
Trendy covers
When you have hundreds of colors to choose from, narrowing it down to just a select few is no easy task. So, we chose colors that not only align with current trends but also work beautifully across all types of photography: weddings, communions, newborn, senior, family, and boudoir. Just one look at the new selection, and you’ll see their common theme: cohesion. You will soon discover that it makes creating your offer so much easier. When everything harmonizes - choosing covers, putting together complete sets - the final result always looks seamless.
When choosing new colors, we also made sure they complemented our existing covers. Among the new options, you'll find a variety of beiges, creams, earthy shades, and natural tones. Wedding, communion, lifestyle, and children photography look stunning in these timeless, classic covers. Now you have an even wider selection to choose from!
New Materials - Versatility that Inspires
Our newest collection features three different material types: textiles, velvets, and leatherettes. Each offers a unique texture, durability, and is exceptionally aesthetic.
❤ Textiles– perfect for those who appreciate natural, subtle finishes, they’re perfect for classic photo products, like wedding albums and keepsakes.
❤ Velvets – bring an elegant, luxurious feel to photo products. With their soft, delicate texture, they’re a show-stopper for clients looking for exclusive, high-end options. Velvet covers are always in style and a popular choice for many.
❤ Leatherettes – a fantastic blend of innovation and elegance: these durable and stylish options work beautifully for minimalist, refined projects.
Where can you find these new materials?
The new cover materials are now available for most of our photo products, giving you countless options to tailor your offer to your clients’ tastes. You’ll find these fresh cover colors for:
❤ Photo Albums,
❤ Photo Books,
❤ Boxes,
❤ Packaging for Prints,
❤Triplexes,
❤ Folio Boxes.
Imagine how many fresh, unique designs you can offer your clients, knowing that a Photo Product is more than just a cover. It’s the whole package: cover patterns, laser etching, gilding, and all the available personalisation options for each product. Now that’s having choices!
P.S. You’ve probably noticed the new personalisation options in the photos here (like gilding on velvet). These are just some of the latest additions that will soon be part of the nPhoto premiere lineup. We’ll definitely keep you posted!
Stand out – Refresh Your Offer
Make a statement by ordering sample products in the new covers. It’s a great way to have fresh options ready to showcase, to stand out from the competition, and to attract new clients, while also encouraging repeat orders from your regular ones.
Not sure how to order a sample product? Check out the dedicated article, “Five Easy Steps to Order a Sample Product from nPhoto”. Or, reach out to your Account Manager, who can guide you through it.
The new swatchbook with new materials will be available soon.
Let us know, which new cover colour got you the most excited: Nougat Weave, Nubuck Olive, Tweed Beige, Cashmere Cappucino, or maybe Marble Beige?
