We’d be lying if we told you that all nPhoto products sell as well as these.
Some sell well. Some sell extremely well - and some sell best. Once you get to the top, the sales difference between the very best becomes negligible, and it gets more difficult to tell the difference for what is objectively “number one.”
So, what does actually sell best?
The best things in life are often experienced in pairs - wedding and newborn photographers know this all too well. It’s the same deal over at nPhoto, you see. There are two collections/product lineups which consistently vie for first place, and those are…
The Acrylic Prestige and Exclusive collections.
And why are they our bestsellers? Well, it’s because they’re your bestsellers too - seeing as it’s what your fellow photographer’s clients tend to want the most. It’s no wonder then, that sales go up wherever they’re to be seen.
The conclusion is simple; if they’re considered sales hits over at other photography businesses, there’s a good chance that your sales targets can be surpassed as well. And before your clients can enjoy these products, they must be able to see them first - so why not also allow your clients to touch & hold them? In short: your sales increase where product samples begin.
What’s all this for?
Not every photo product of every collection will come up as most suitable for all clients. However, the Exclusive & Acrylic Prestige collections find some kind of popularity in almost all types of photography, meaning that they address customer needs and fit in with various photo brands the most.
Photo products from the Acrylics tend to be particularly popular - whether it’s for an important event in your client’s life, or any other prestigious occasion, the acrylic layer adds a dash of luxury, giving photos underneath a mesmerising touch.
However, sometimes your clients will just want to feel different, as individuals. They’ll want a photo product that’s unique and only for them, a print product that won’t be replicated anywhere else in the world. That’s where the Exclusives come in, offering personalisation options which result in endless variety.
nPhoto is like a bakery, except our freshest buns are always in stock - the only limitation is time. After receiving a few samples, you’ll soon find that these photo products are the best thing since sliced bread ;)
So, go out there and show your clients what you can offer - or your sales might go toast!