Get a taste of nature with nPhoto’s Wooden Album Finish
Monday, June 17, 2024 - 11:56
Like rings forming within a tree, the addition of our wooden Album finish marks the beginning of a new age for nPhoto. How might such an option be viewed in the minds of your potential clients? Which kinds of photo sessions would the wood cover be best suited for? And what could one do to ensure that any client setting foot inside of your studio really feels like they’re about to go on a journey through the woods? We’ll cover all of that & more below.
ALBUMS THAT BRING BACK MEMORIES
A trail in the forest. Freshly cut, neatly stacked wood. The outline of a distant cottage. A grandfather’s workshed. A quiet arbor. Pristine kitchen paneling. All of this comes to mind when one ponders over a wooden cover.
THE WOODEN FINISH: WHAT DO CLIENTS THINK?
When you take your seat at a restaurant and are presented with a sturdy menu encased in wood, you might feel an air of certainty that the establishment where you’ve decided to spend your hard-earned money is willing to take the extra mile to set itself apart.
Wood has that effect on people. Just so, when your client takes a seat in your office and sees a Photo Album’s cover adorned with wood, they’re made certain that it’s not just any run-of-the-mill album, but a premium product. The added allusion to nature that one gets from wood will also prove popular for many.
MOST SUITABLE PHOTO SESSIONS FOR ALBUMS WITH WOODEN COVERS
Naturally, some types of photo sessions will pair better than others.
This is a subjective matter, for the most part - but we can still suggest which types of shoots are generally more popular thanks to sales data.
From intuition alone, the first things that come to mind are Spring & Summer outdoors shoots. The theme composition works well when combined with photos that greatly utilise nature. From this, one can safely assume (and be correct) that animal and landscape photography are a great match, but those are not in the top 3 when it comes to orders, likely due to the specificity of the shoot.
The choice of a wooden finish often comes down to having something to offer as a top-shelf product. While the price range may be higher than that of a regular Photo Album, one can easily include it under less expensive packages by offering Albums at a smaller size.
And what do the sales statistics say? Wedding photography takes the first place - perhaps an important event such as this calls for a top-of-the-line product. A couple having their initials carved into wood is undoubtedly romantic, and this is something our wooden finish can provide through the use of laser etching.
Lastly, family photography also made its way near the top of the list. A tree planted near the family home can grow for generations - and a family album with a cover made of wood will proudly remain on its shelf for just as long. For a truly traditional, ponderous family album, a larger size option (such as 30x30cm/12x12”) is a must.
A WALK THROUGH THE FOREST
In nature, no two trees are alike - and this is reflected in our covers, as every wood panel will have a slightly different look.
At the same time, we have a selection of velvet cover materials, which create a similar feeling to what one might get upon placing their hand against some moss - further adding to the experience.
A big part of what attracts one to the forest is its aura of mystery; the sensation that one is going out to explore. But these paths have often been walked many times before. More and more things become predictable, and so a shakeup is needed. This is something that you can achieve; addressing the need for keeping in touch with nature and creating a whole new mystery to explore through a Photo Album with a wooden finish, perhaps stored in an Eco Gift Box to complete the theme.
With your help, any client can feel like they’ve embarked on an adventure - your studio becomes a place where surprises lay in wait at every step of the way. These surprises can be grasped, opened and viewed, revealing your photos inside.
