5 mistakes that lower your photo product sales
Sunday, February 23, 2025 - 14:44
Do you feel like you’re not selling as many photo products as you’d like? Does it seem like more and more clients are opting for digital files only? nPhoto - your business partner - is here to help you change that. Stay with us to discover how to avoid common mistakes that hinder your sales and reach your business goals for the upcoming year.
Make sure to keep reading to learn about our exclusive deals that we have prepared for our annual Festival of Samples. PS. You won’t want to miss this Festival - there will be lots of opportunities to grab sample products at a fraction of the price + free marketing tools!
Now, let’s dive into the five common mistakes that could be holding back your sales. Get ready for some game-changing tips that’ll have your clients falling in love with printed products all over again.
Not having Samples in your offer
Clients want to see, touch, and feel the printed products before making a purchase. If you don’t have samples, you’re missing out on sales opportunities. Imagine going into a bakery craving something sweet and seeing only pictures of donuts, would you be tempted? Probably not! It’s a bit like a car dealer trying to sell cars based solely on descriptions and photos, without offering a chance to see them in a showroom or take a test drive. Showcasing samples helps clients fall in love with printed products - and say yes to buying!
Samples are also your business card – they allow clients to see your photos in printed form, especially in larger formats. This way, they notice details they might miss on a screen. Viewing photos on a monitor is a completely different experience. We do it daily and have grown accustomed to it, so it doesn’t evoke the same reaction. Flipping through an album, feeling its quality, is an entirely different emotional experience. Don’t deprive your clients of that joy.
Seeing is believing! Join the Festival of Samples and get up to six sample products at a great price - only until April 7. Here’s what you can get:
Photo Album (with or without a Box) 85% off
Photo Book PRO (with or without a Box), Lite Album, Folio Box, Triplex, Box for Prints, Softcover Photo Book, Accordion Mini Book and Wall Décor with 75% discount.
Social media templates, video tutorials, new mockups and product videos are also eagerly waiting for you to download them for free.
Fill in the form to get promo codes & free tools
Your offer may be too generic
Not all clients want the same thing! A one-size-fits-all approach can leave them feeling uninspired - or worse, overwhelmed. Think about your audience: Young moms? Great! But are they city moms juggling careers or nature-loving moms who spend weekends outdoors? Wedding couples? Awesome! But do you specialize in luxury weddings, destination elopements, or backyard celebrations?
Even if you have several target groups in your lens, it’s worth preparing a dedicated offer for each one. Too broad of a selection can be overwhelming, but having no choice at all also creates a sort of pressure for your client. Do you offer packages? Consider offering three options so the client feels like they’re making a choice rather than just taking what’s available.
Personalize your offers – different products for wedding couples, families, or businesses. Create themed packages that tell a story. Selling a wedding album? Create a “Memory Package” that includes a Lite Album for parents, an Accordion for grandparents, and a set of Framed Prints. People don’t just buy products – they buy emotions and memories.
Displaying photos that don’t stand out
Let’s face it - photos sell. If your portfolio feels small, outdated, or lacks variety, it’s time for a makeover. You don’t need to offer every possible product, but having a handful of samples (even family photos work!) gives you the chance to see what truly resonates with your clients.
Why’s this so important? When you love a product, your excitement becomes infectious. Your energy will be contagious, and clients will pick up on it. No need for forced sales pitches - it’ll feel totally natural.
Is it worth refreshing your samples? 100% YES! You don’t need to buy new samples constantly, but make sure they reflect your latest style. Want to wow your loyal clients? Change up your displays seasonally - just like a fresh window display in a store! New colours and products will keep them coming back for more.
Take stunning photos of your products, update your portfolio regularly, and sprinkle in some exclusive touches - like a limited-edition cover or a custom-engraved box for larger orders. Keep it fresh and exciting!
Not educating clients about the value of printed products
Clients don’t always understand why investing in a photo album is a better choice than sticking with digital images. But don’t dive straight into the education part - nobody likes a hard sell! Start by building a connection: chat about their needs, share a smile, offer a coffee. Only then can you smoothly introduce the products.
Think of it like giving a guided tour through an art gallery. “Here we have an album with a sleek wooden cover, and over here, a linen finish. This one lays flat for easy viewing, and this accordion book makes a perfect gift for grandparents (or even a fun fridge magnet).” Show them how versatile your products are - an album can double as a guestbook, art prints can become invitations, and greeting cards can work as cute place cards at a wedding.
Highlight the emotional value and multiple uses of your photo products. Include them in marketing materials, mention them in conversations and social media posts. Share seasonal deals, like offering a discount on a future family session when they order a wedding album. “Order your wedding album today and get 20% off a family or baptism album for future photo sessions!
Skipping upselling and cross-selling - missed profit opportunity
Only offering one product? You’re leaving money on the table! People love having options. Sure, you can sell a Photo Album on its own, but why not create a bundle with a Box and Accordion Mini-Book, where the album's price is lower in a bundle?
Remember, upselling isn’t about pushing products - it’s about crafting an experience. Limited edition items, personalized add-ons, or exclusive covers make clients feel special. And when something feels exclusive, they’re more likely to add that extra purchase to their cart!
Drop subtle reminders! After a client orders their album, send a message like, “Hey [Name], your album is in production! Would you like to add a few mini-albums for your family? I can include them with no extra shipping costs.” It shows you care about their needs, not just making a sale.
Need help avoiding these mistakes? nPhoto is here for you - grab new sample products or refresh your collection at a fraction of the cost!
GET PROMO CODES AND FREE MATERIALS
