You may have already done it before without even noticing.
To do it with even more success, we're offering you a free package containing:
- A stylish sale boosting guide
- Email templates by Dorie Howell of Harmony Hangout
- 90+ Mockups
- A reusable promo code for 5 Fine Art Prints
More details below!
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Like an age-old trade secret that isn’t openly talked about, it’s one of the most prevalent and powerful sales methods that have worked and will work - for your photography business included. You’ve probably been exposed to upselling or cross-selling in one way or another just by going shopping.
First thing’s first - upselling and cross-selling isn’t the same, for as much as the term is often interchanged. Both can be used simultaneously to great success though, so the distinction is worth keeping in mind:
Upselling in IPS photography refers to creating more value for your client by upgrading an already selected offer. This can be done by, for example, adding more spreads to an album or increasing the product’s size. Upgrading from a standalone album to a Complete Album Set can also be considered an upsell.
Cross-selling is essentially suggesting a complementary offer to go with the one offered. It’s kind of similar to a fast food place asking you if you want a fizzy drink to go with your meal. In other words, a print product cross-sell would look like offering a Triplex to go with someone’s Folio Box.
Going forwards, do consider the value of upsells and cross-sells. Your profits will soar at almost no expense to your time and effort.
There’s more than all that came from - you can learn much more about upselling and make the most of it through bundle recommendations, upselling expert knowledge and product ideas that will take your sales to the next level - all of which you will find on our upselling e-book guide. The information we’ve already provided here are only crumbs of what there is to see on our guide. Find out what other photographers are already doing and learn from their practices found in this guide.
We suspect that some photographers may not be using upselling to its full potential - so to get everyone started, we’re also offering a perfect fit for both upselling and cross-selling at a huge discount, which you can use with every order you make - 5 Fine Art Prints for just 1EUR/GBP/USD, depending on your location.
This fantastic package also contains a ton of product mockups which you can use to start selling immediately with the use of your own photos, as well as a set of free email templates which can help to save time on keeping in touch with your clients, professionally written by sales expert Dorie Howell.
Get this whole package for free and reap the benefits of a dramatic sales increase below.