Why Photo Albums are still important in 2025: A conversation with Martin Cheung

In a recent podcast hosted by professional photographer Martin Cheung, the enduring relevance of print albums in a digital-first world was the central topic. Joined by Aldona Basista, our Account Manager at nPhoto - we explored why print albums are still vital for photographers to build a thriving business. Their discussion uncovered compelling reasons that position print albums as not just a nostalgic luxury but a powerful tool for professional success.

The power of tangibility

Digital photos, while convenient, often get buried in hard drives or lost in the ever-scrolling feeds of social media. Print albums, on the other hand, provide a tactile experience that invites clients to physically engage with their memories. Martin pointed out that the permanence of print is unmatched. Unlike digital files, which can become inaccessible due to technological changes or data loss, print albums endure as treasured heirlooms passed down through generations. They give clients something real, tangible, and deeply personal.

Setting your business apart

It's important to highlight how print albums can differentiate photographers in a crowded market. As an Account Manager at nPhoto, Aldona works closely with photographers and understands how premium, bespoke products can elevate a photographer's brand. She explained that clients increasingly value high-quality, physical products like custom-designed albums made with luxurious materials. These items convey professionalism and craftsmanship, positioning photographers as true artists. She also noted that when clients showcase their albums to friends and family, they effectively become ambassadors for the photographer’s work, creating organic word-of-mouth marketing opportunities.
 

Turning photos into stories - and profits

Martin and Aldona both emphasized that offering print albums goes far beyond delivering digital galleries—it transforms a photography session into a complete storytelling journey. Rather than leaving clients with files to scroll through, photographers have the chance to curate images into a tangible, beautifully crafted product that holds deep emotional value. Guiding clients through the process of selecting their favorite images and collaborating on album design not only ensures the final product reflects their story but also creates meaningful interactions that build trust and loyalty. These personal touches often turn one-time clients into lifelong advocates for the photographer’s brand.

At the same time, print albums represent a powerful business opportunity. Because of their high perceived value, albums can be offered as premium add-ons or seamlessly built into service packages, allowing photographers to elevate their pricing and increase profit margins. Many professionals choose to partner with labs like nPhoto to deliver bespoke, luxurious albums that resonate with high-end clients. Limited-edition designs and archival-quality materials can elevate the offering even further, positioning photographers as leaders in their field while ensuring clients receive something truly unique and lasting.
 

The perfect blend of digital and print

While digital galleries have their place, they can’t replace the physical connection clients experience with a print album. A hybrid approach works best: offering digital slideshows alongside premium albums to cater to modern expectations while maintaining the timeless appeal of print. For photographers looking to elevate the experience even further, a Folio Box provides an ideal solution—featuring high-quality physical photo cards accompanied by a USB of the images, all presented in an elegant box. This format gives clients a tangible, keepsake product while still delivering the convenience of digital files, creating a complete and memorable photography experience.

Staying relevant with modern designs

Today’s products are sleeker, more customizable, and crafted using cutting-edge printing technology. Options like minimalist layouts, vibrant color printing, and sustainable materials ensure albums align with modern trends, making them an appealing choice for clients across demographics. By staying updated on these innovations, photographers can keep their offerings fresh and relevant, enhancing their appeal to both new and returning clients. To dive deeper into modern design ideas and see examples of what’s trending in creative projects, explore our detailed article on current trends and ideas for creative projects.
 

A smart investment in your business

Through their conversation, Martin and Aldona made it clear that print albums are more than just a nostalgic relic - they’re a strategic asset for any professional photographer. They add emotional value, enhance the client experience, and serve as a lucrative revenue stream. Moreover, they differentiate photographers in a saturated market, ensuring their artistry stands out. For photographers seeking to grow their business, offering print albums is a wise move. They are not just products - they’re lasting memories, tangible proof of your craft, and a testament to the value you bring to your clients’ lives.

You can watch the full, 2-parts podcast below:
 

Part 1

Part 2